yeseo
SEO with added YES
This is part 2 of a discussion on Edge SEO with Chris Green. In this (final) part we discuss the security and sustainability implications of Edge SEO and explore what the future of Edge might be.
We very much recommend you listen to part 1 of this podcast episode before listing to this episode. Listen to episode 1 here.
Metal RULES! This strongly held opinion may not reflect the tastes of everyone at Yeseo, but it’s certainly a core belief of our founder, Andrew Laws.
Music is an essential part of the lives of everyone at Yeseo; all team members are active, performing musicians. Almost all of our extended team of freelancers are also musicians. Between us we write and perform post-rock, folk, electronica, techno, ambient music, drum and bass, metal and many other genres.
We know that music is important to everyone, but here at Yeseo, it’s like, really, really, really important. Our office has a sound system made up of vintage separates and speaker stacks that are (if we’re honest) far too large for the room they are in.
So when we recently met the excellent humans behind the charity ‘Metal For Good’ we knew we wanted to support them in any way we could. Helping charities through Pro Bono work is an important part of our ESG policy, though we never dreamed we’d find a Metal-based charity to support!
Metal For Good takes everything great, positive, inclusive and supportive about metal and turns it up to 11. The charity offers grants to community groups and other organisations that use music to change lives. In their own words:
We believe that the rock and metal community is truly unique – we’re brought together through a love of great music and a sense of belonging. Through this shared identity, lives are often improved; we feel a part of something bigger, that we are accepted, and that someone has ultimately ‘got our back’.
Metal For Good
We have started our relationship with Metal For Good by donating 500 button badges for them to help with fundraising at metal festivals throughout the UK this year. We look forward to finding more opportunities to help this brilliant charity meet its goals.
Go to the Metal For Good website.
Follow Metal For Good on LinkedIn.
Ever since the dawn of E-commerce, the focus has been on growth, almost at all costs. Brands have developed huge profits by encouraging a consume-consume-consume mentality. But at what cost to society and the environment? Retail has a problem, and meaningful, tangible sustainability has to be part of the solution.
Zoe Rowswell started working in E-commerce at the very start, helping brands like Topshop and Disney establish online stores. Over the years, Zoe has worked with many household names, including Urban Outfitters and Jimmy Choo.
This deep insight into the retail industry and growing dissatisfaction with how big brands managed their sustainability responsibilities inspired Zoe to launch Tern.
Tern is a Shopify app that enables retailers of any size to set up buy-back and trade-in systems that are brilliant for customer acquisition and retention. In this episode of the untitled SEO podcast, we talk about sustainability, disruption and facilitating tangible, positive change in the world.
We have known Chris Green for many years, and we are always interested to hear what he has to say. Chris has a track record of seeing the bigger picture with regards to long-term SEO trends.
In this episode of the Yeseo podcast, Chris explains ‘Edge SEO’ and how it is already impacting the world of SEO. We also discuss falling out of love with WordPress and the democratisation of SEO knowledge.
We had a few Internet issues at the end of this episode, so we will continue the discussion in Part 2.
Mark A Preston is a coach, public speaker and author who takes people on a journey from SEO Robot to SEO Marketer.
There are countless tasks and projects in SEO that ‘might’ help a business move towards goals, so how should you prioritise?
As Mark explains in this podcast episode, SEO is not a checkbox exercise. Every page on your website needs to be purpose-led, and if you build a brand that people want to do business with, Google will love you forever. This episode has so many quotable moments; the recording was a joy.
If you run an SEO Agency, are a freelancer or have Digital Marketing responsibility as a part of your job role, then this podcast episode is for you.
