What’s Your Return on Investment for Your SEO — and How Do You Tell?
The most important question to ask about any type of marketing is, quite simply, “Is it worth what I’m paying for it?” In other words, what’s the return on investment (ROI)? SEO is no different, except that in many ways the ROI is harder to calculate than, for example, pay-per-click advertising. This is because SEO…
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Reviving former rankings – Best Badges Ltd
SEO Audit Case Study — Best Badges Ltd An Ipswich-based company, Best Badges Ltd supply badges and other promotional items to customers who include government agencies, clubs and organisations, schools and colleges, small businesses and multinationals, charities and resellers. Although supplying other promotional materials, Best Badges Ltd specialise in badges of all kinds, ranging from…
SEO is a prog-rock guitar solo, not a three-minute pop song
Most of our clients get what SEO is all about — that’s why they come to us for it. Now and then, though, we come across someone who really doesn’t get it. Perhaps they want instant results. Perhaps they assume that, once they’ve established what they’re going to do, they can just carry on doing…
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Did You Know that SEO Is the Punk-Rock of Marketing?
What is SEO? If you know just one thing about digital marketing, it’ll be that you have to get the SEO right. Of course, you probably know more than one thing, but even so, do you really know what SEO is? If I put you on the spot and asked, you’d probably say that SEO…
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Yeseo – Andrew Laws Associates, but with Added Yes
You’ve known us for several years now as Andrew Laws Associates Ltd, and hopefully that’s been synonymous with great SEO. Well, that was then, and this is Yeseo. So why have we rebranded and changed our name? And does it mean you’ll be getting a different level of service now from Yeseo? You can find…
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