• Skip to primary navigation
  • Skip to main content
Yeseo SEO agency header logo

yeseo

SEO with added YES

  • SEO Services
  • Copywriting Services
  • Blog
  • Podcast
  • About
  • Contact us
Home » Moving to WordPress – SEO case study

Moving to WordPress – SEO case study

Andrew Laws · November 7, 2022 ·

Combined Office Interiors SEO case study

Combined Office Interiors is a company that helps businesses with office moves, refurbishments, redesigns and relocations. Using a combination of supplying furniture and services, including space planning, project management and consultation, they ensure that their clients enjoy fast and painless workspace transformations.

seo case study combined office interiors featured image

With a head office in Cambridgeshire, Combined Office Interiors has been established for over twenty years. Their area of operations has expanded and now takes in much of the East of England, the Midlands and the South-East. They can provide anything from a new office chair to a complete refurbishment.

What Were the Issues They Were Facing?

Combined Office Interiors had been using the same website for some time, and on the face of it, everything seemed fine. It appeared to be a good site, and they were doing all the right things with it — including, crucially, publishing good content on a regular basis.

It was clear, however, that something was wrong. The site simply wasn’t ranking on Google or other search engines, especially against competitors. But that wasn’t all. They also weren’t ranking well in the specific geographical areas they were targeting.

What Did They Request Us to Do?

Combined Office Interiors asked Yeseo to take a look at their website, to identify and fix whatever issues were preventing it from ranking. So we carried out extensive research, not only into the website itself, but also into the website builder that had been used. And this is where the main problem turned out to be.

Whereas most sites these days are built on one of the common, easily accessible builders, such as WordPress, Shopify or Drupal, Combined Office Interiors’ site had been built on a proprietary website builder. This had been a positive upgrade on the previous WIX site and had worked excellently for some time. Over the years, however, the performance became less effective, and the problems weren’t as easy to fix as if it had been built, for instance, on WordPress.

How Did We Solve the Problem?

Since it was difficult to sort out the SEO issues on the proprietary platform, we decided that the best solution would be to transfer the website as it stood to WordPress, where fixes for the problems were easily available. This had to be done manually, as there wasn’t a way of automatically copying it over.

Once on WordPress, we took the opportunity to improve a variety of issues:

  • We renamed image files to make them more SEO-friendly.
  • We reduced the size of some image files to make them load more quickly.
  • We improved some of the titles on the site, again to improve their SEO value.
  • We improved parts of the menu, making the site easier to navigate.

We also reduced the number of pages on the website. In some cases, there would be a root page and then numerous subpages, and in most cases we were able to condense all the subpage information into a single page, again dramatically improving the ease of navigation.

We also set up the web hosting for Combined Office Interiors and spoke to the host on their behalf.

What Was the Outcome?

We’d expected the work we did to improve the results of the website on search engines, but the results took even us by surprise. Instead of the site moving up a few places for the various keywords, within weeks it had risen substantially — in one case, for instance, by 80 places.

This was reflected by concrete results. The site was getting not only more visitors, but better-quality ones, as well as a lot more enquiries. These included extremely good enquiry requests and new sales from customers who’d never heard of Combined Office Interiors before.

What Did Combined Office Interiors Think of This?

Combined Office Interiors were understandably delighted with the results. Marketing Manager Tanya Shields said:

We were expecting this to be a difficult process, but although we appreciate how much work Yeseo put in, it turned out to be very painless for us. We’re delighted with the results, and we’ve already seen an excellent ROI for these changes. We’re looking forward to continuing to work with Andrew and the Yeseo team.”

Do you think your website should be performing better? Give Yeseo a call and find out if we can make the same transformation as we did for Combined Office Interiors.

Visit the Combined Office Interiors website.


Moving to WordPress FAQ

Is moving from Wix to WordPress dangerous for SEO

The short answer is ‘probably not’. The long answer depends on how much content you have, how well-written it is, how good your keyword research is and who is linking to your website. So everything comes down to one question, how good is your SEO? If you’ve never done SEO then a move to WordPress will almost definitely help your rankings. Google doesn’t care which system you use to build your website.

Can I transfer my website to WordPress automatically?

For some website-building platforms, there are ways of transferring automatically, but we recommend being cautious. Even with the very best automatic transfer system, you might be missing out on the opportunity to do some good search engine optimisation. Improving your rankings is rarely about finding the most pain-free method for improving your website!

How can I tell I need to change my website to WordPress?

In our experience, being unable to make ranking improvements could be the first warning sign that your current website needs to be replaced. In reality, we tend to find that lack of useful SEO functionality pushes clients towards WordPress before dramatically dropping rankings.

Is WordPress the only website builder for good SEO?

Absolutely not, there are many better ways to build a beautifully optimised website that Google will adore, but no other website-building platform offers so much ranking power combined with such good usability. WordPress is (relatively) simple to build with, so the people who build your website will charge you less than for building on other platforms.

What’s the difference between WordPress.com and WordPress.org

WordPress.com is a blogging platform based on WordPress, but it is very restricted in terms of flexibility compared to ‘proper’ WordPress. The version of WordPress that can be obtained for free from wordpress.org (or installed in many other ways) is the superior website builder.

Last Updated on March 7, 2023

Case Study

yeseo

Copyright © 2023

Yeseo Ipswich Office - 7 Bailey Close, Ipswich, Suffolk, IP2 0UD, United Kingdom

Yeseo is a trading name of Andrew Laws Associates Ltd

Company number - 8602332

We offset our carbon footprint via Ecologi

  • Home
  • SEO Glossary
  • Subscribe
  • ESG
  • Blog
  • Privacy Policy
  • Terms
  • Location
  • Contact us
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
Cookie SettingsAccept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-advertisement1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
CookieLawInfoConsent1 yearRecords the default button state of the corresponding category & the status of CCPA. It works only in coordination with the primary cookie.
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
CookieDurationDescription
_ga2 yearsThe _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_ga_EDH9CEGGWY2 yearsThis cookie is installed by Google Analytics.
_gat_UA-221809510-11 minuteA variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to.
_gid1 dayInstalled by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
CookieDurationDescription
MUID1 year 24 daysBing sets this cookie to recognize unique web browsers visiting Microsoft sites. This cookie is used for advertising, site analytics, and other operations.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
CookieDurationDescription
_clck1 yearNo description
_clsk1 dayNo description
CLID1 yearNo description
SMsessionNo description available.
SAVE & ACCEPT
Powered by CookieYes Logo