The Business Amplifier Podcast
Oh great, yet another Business Growth podcast! However, this one is a bit different, honestly. This is a podcast for anyone into business growth, whether you are a business owner or marketing professional. We’ve got your back.
We aim to provide a perspective on business growth that you might not have considered before. We speak to people who have been there, done that and tasted the sweet taste of success!
Recent podcast episodes
3 Storytelling Techniques That Turn Content Into Customers
As a business owner, you likely believe that your website needs to be completely fact-driven. After all, SEO says, “Tell the truth!” However, only stating facts and just…
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3 Ways a Growth Mindset Will Brilliantly Boost Your Business
If you are an aspiring business owner, staying in your comfort zone might not always be the best idea, but that doesn’t mean you have to go completely…
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Three Reasons Your Business Will Fail Without Your Personal Brand
Business owners sometimes think they have to completely detach their personality from their business, but the reality is you just need to be yourself. You could have your…
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Boost Your Business With SEO (Effortlessly)
Having a higher value for your business will always mean higher returns; it’s simply part of growing it. Now, there are countless ways to boost your business, get…
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3 Reasons You Must Start Your Own Networking Group
Networking meetings and groups can be a turn-off for some people. After all, you have to spend a good amount of time with people you don’t know, making…
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5 Powerful Tips for Creating Website Content That Engages
You have probably heard SEO consultants tell you, “Create more content!” over and over again, but the truth of the matter is that they’re right. Now, it might…
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Increase your website engagement with these three power tools
Good content is the heart and soul of your website’s success, so if you’re not getting the number of visitors you’re after or no one is staying long…
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Top 3 Reasons Small Businesses MUST Invest in AI
Many business owners are currently sceptical about the use of AI, but there’s no need to be. If you think using ChatGPT or similar tools will bring about…
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5 Hacks to Save 100s of Hours as a Business Owner
While it’s every business owner’s dream to have an abundance of free time just watching your business develop and bloom while you just sit around, it’s unfortunately just…
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3 Consumer Psychology Tips That Will Transform Your Business
For better communication, making more sales, and making a fantastic impression on everybody you speak to, sometimes you have to dig deep into psychology. A large part of…
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Three COSTLY Mistakes Everyone Makes With Their Sales Funnel
A sales or marketing funnel is the exciting (and much desired) journey that your potential customers go through from first learning about your product or service to deciding…
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Is Google LYING About Your Business (without your knowledge)?
As a business owner or someone who works in marketing, you want to make sure every bit of information about your business online is 100% accurate, especially in…
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How to GROW Your Email the Easy Way (and STOP Depending on Your Followers)
Growing your network is essential for running a successful business, and while you may think the best way to do that is through LinkedIn and social media sites,…
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Follow This Simple SEO Strategy to Grow Your Business in 2025
If you’re a business owner or a marketing professional, you’re most likely already looking into SEO to grow your business. However, one major crux is just how much…
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Authenticity in SEO with Matt Dickinson
Episode Summary:When SEO freelancers first taste freedom, what’s the biggest impression the change from agency to independence makes on them? We find out during our conversation with Matt…
Pneumatics to authentic SEO with Matthew White
Episode Summary:I’m yet to chat to anyone on this podcast who chose SEO. Usually, everyone I speak to sort of ‘falls into’ SEO. Matthew White is different. He…
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The itinerant copywriter, with Jake Perry
Episode Summary:In this episode, I’m joined by Jake Perry, someone who (despite his claims to the contrary) has chosen an adventurous path through life. From his current base…
Gamification in research and marketing with Betty Adamou
Episode Summary:In this enlightening episode, we dive into gamification with the renowned expert, designer, and author Betty Adamou. Discover how gamification is revolutionising market research, marketing strategies, and…
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Strategic SEO context and amplifying excellence with Kevin Wiles
Some people are born into SEO greatness, others have SEO greatness thrust upon them. Okay, so nobody believes that. But the journey that leads people into SEO is…
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How to build a business the smart, independent way, with Bryan Clayton
After building and then selling a hugely successful lawn care business in Tennessee (USA), Bryan Clayton found himself at a loose end. So he did what any sensible…
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The importance of creativity in SEO with Kelly Drewett
Welcome to the Untitled SEO Podcast, the podcast where we dive into the ever-evolving world of SEO in a very human way. I’m your host, Andrew Laws, and…
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From Headlines to Hashtags: Katie Thompson’s Journey from Journalism to Content Marketing
In this podcast episode, Yeseo founder Andrew Laws is in conversation with Katie Thompson, founder of Katie Lingo. They cover Katie’s transition from journalism to content marketing, including…
Revolutionising Growth: Mastering SEO and Marketing Strategies with Jeff Beale
Welcome to another insightful episode of the Untitled SEO Podcast, where your host, Andrew Laws, engages with leading minds in the world of SEO and marketing. This episode…
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Publishing prices and transparent sales with Stewart Townsend
This is the second time Stewart Townsend has been a welcome guest on the Yeseo untitled SEO podcast. In our first conversation, we touched on the death of…
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From Squiggly Career to Duck Alignment: The Clare Lucas story
Clare Lucas helps businesses grow by enhancing their productivity and efficiency. In this episode of the Yeseo podcast, we have the great pleasure of welcoming Clare as a…
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Unleashing Potential: Balancing Health and Business with Ben Herbert
Ben Herbert is third-generation self-employed. His grandparents ran businesses, his parents run businesses and age 20 Ben started his own business. Like a lot of business owners, it…
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FOMO danger, the joy of print & brains – AMA with Andrew Laws, James Kindred & Sophie Robinson
This is the recording from an AMA (ask me anything) session hosted on Linkedin Audio by Andrew Laws of Yeseo and James Kindred of Fork. Huge thanks go…
Niche networking nirvana with Martin Whiskin
We all accept that in business, being a ‘Jack of all trades and master of none’ is a bad thing. Yet so many business people try to be…
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The death of email and serious startups with Stewart Townsend
In the world of digital marketing, there’s always something that’s ‘dead’. Sometimes it’s SEO that has kicked the bucket, other times it might be something as simple as…
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Finding your path through creativity with Ste Clarke
A question we always like to ask when talking to guests as a part of our ‘Live Action Networking’ is ‘How did you find yourself working in Digital…
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The joy of rankings and demystifying SEO with Jan Barley
Everyone who works in SEO loves to see ranking improvements, but a deep love of SEO goes so much deeper! In this series of The Untitled SEO Podcast,…
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Protecting and celebrating play and creativity when scaling an agency, with James Kindred
How do we ensure we can retain excellent client care and protect our creative drive while trying to develop an agency? Andrew Laws (top) and James Kindred (bottom)…
Building business and spotting growth opportunities with Paris Vega
How do you spot opportunities for growth, roll in some personal development and repeat the process again and again? Andrew Laws (top) and Paris Vega (bottom) Paris Vega…
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Navigating the digital evolution with David Martin
Do you remember where you were during the early flame wars? How did you think the world would develop? In this episode of the untitled, SEO podcast, host…
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Edge SEO and the (possible) future of democratised SEO (Part 2)
This is part 2 of a discussion on Edge SEO with Chris Green. In this (final) part we discuss the security and sustainability implications of Edge SEO and…
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Embracing Sustainability and the circular economy in E-Commerce with Zoe Rowswell
Ever since the dawn of E-commerce, the focus has been on growth, almost at all costs. Brands have developed huge profits by encouraging a consume-consume-consume mentality. But at…
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Edge SEO and the (possible) future of democratised SEO (Part 1)
We have known Chris Green for many years, and we are always interested to hear what he has to say. Chris has a track record of seeing the…
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Developing your SEO mindset with Mark A Preston
Mark A Preston is a coach, public speaker and author who takes people on a journey from SEO Robot to SEO Marketer. There are countless tasks and projects…
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Strategy, tactics and the dance of humanity with Phil McEwan
Marketing Strategist (and part-time Viking) Phil McEwan wants to know if your marketing strategy can take a punch? Are you the guide in your marketing story, or are…
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AI and the curated buying experience, with Alan Gormley of Shopbox
Successful e-commerce stores stay relevant to their customers by providing an experience, not just a transaction. UX (user experience) is established as a way of removing friction points…
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A nicer way to build an agency, with Pete Martin of AlwaysBeContent
Having spent the first part of his career in large agencies in the 1980s Pete Martin started to think about how an agency could be built in a…
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Supercharging your meta descriptions with copywriter Lewis Folkard
Meta Descriptions are an essential part of SEO. They can motivate or repel potential visitors to your website. When your site appears in search engine results, you need…
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Reconciling doing good for the world and working in marketing, with Nicola Telford of Impact Marketing Club
There’s a conflict in the minds of many people involved in marketing: how can we work in marketing AND make the world a better place? For a long…
AI as a creative tool for making better decisions, with Matt Chick
Listen in your browser Only 15% of businesses use AI. So are the businesses not using AI going to get left behind? In this episode we’re chatting with…
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Leaping forward with new tech, a historic perspective with Norman Sanders
Listen in your browser There’s always a biggest, latest, most controversial development happening in the world of SEO. But in the bigger scheme of digital marketing will ‘threats’…
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