Having a higher value for your business will always mean higher returns; it’s simply part of growing it. Now, there are countless ways to boost your business, get more engagement, and ultimately have more eyeballs on your product or more wallets being opened, but you can accomplish this easily with SEO. SEO doesn’t just impact the marketing and presentability of your business, as it also increases its value exponentially.
Why Do I Need SEO?
You have probably heard of SEO numerous times at this point, but spoken words and cold, hard facts are very different. Even if SEO still seems like a niche thing, it is definitely backed up by facts and statistics. These are some of the main reasons you need to consider SEO for your business:
- Resale Value
Did you know that according to FE International, businesses with really strong SEO game sell for around 30 to 45 times their monthly income?
Think about it for a minute: take all the business you get out of your website, multiply it by 45, and then imagine your beautiful beach destination retirement home. That’s a solid retirement package right there, right?
- Traffic
Before jumping the gun to selling your business, however, we need to look at where that business even comes from. Conservatively, around 53% of the traffic for any website comes from search engines and SEO, according to Semrush. Still, that is a very conservative number and you’re likely looking at around 70-80% realistically.
- Revenue
Since your business is coming from lead generation and/or if you sell products through your website, you get far higher revenue from good SEO. According to Copymate, companies with really strong SEO game save 41% more on cost client and sales acquisition than competitors who aren’t as strong SEO-wise.
With that in mind, try considering your marketing and sales budgets and slash these numbers by 41%. Suddenly, you have more profit and your business is at a higher value.
- Trust
SEO is all about credibility and authority. The internet has become so broad now that how often can you really trust a website or web content? The fact of the matter is that (also according to Copymate) 75% of people don’t bother looking past the first page of search results; there are very few cursed moments where you find yourself on the deserted Page 2 of Google search results.
Now, a major cornerstone of getting to that coveted Page 1 of Google search results is trust. If you are putting out credible, trustworthy information, Google will boost your content to the top. However, if your content isn’t really helpful or credible, it will stay in the graveyards starting from Page 2.
How Do I Do SEO?
SEO may seem overly complicated when you first start, but it boils down to a few simple concepts:
- Research
SEO research starts by finding the right keywords. The more relevant keywords you have in your copy, the more likely it will rank in search results. Keywords also capture people in the
right frame of mind to buy or to make a commitment which in turn will be far more profitable for your business.
So, doing keyword research is an indispensable first step. Using tools like Google’s Keyword Research Tool, Semrush, Ahrefs, and others can make the process much, much easier.
AI can also help a lot with this process. You can analyse several competitor articles or posts using ChatGPT or any other AI tool to find the common keywords. AI can even tell you how often the keywords are repeated and which ones rank highest.
- Website Optimisation
Adding sometimes isn’t always enough. After doing that, you must also optimise your website to accommodate these new keywords. This includes changing up titles and headings and using SEO optimisation tools to make sure your website is properly utilising these keywords.
- Build Links
Link building is one of the key principles of SEO. The more you link to other sources and the more other sources link back to you, the more eyeballs you get on your website and your content.
Most importantly, DON’T BUY LINKS. In the world of SEO, buying links is frowned upon and ultimately isn’t very useful. The time and money could be invested in far more important things. A good rule of thumb is that if you can do it by yourself or for free, you should. If you can’t, then you can get help.
- Hire an SEO Consultant
But what if you DO need help? Then you can hire an SEO consultant. Sometimes you may not have the time or knowledge to go through these processes of research, optimisation, and link building. In this case, a consultant will take you from point A to B directly.
It may seem like an unnecessary cost, but several SEO agencies and consultants offer affordable consultancy at different budgets and price points. Plus, it’s usually a one-time investment to get the ball rolling and then let the SEO process work itself.
The Value of Your Business Will Be Determined By Clients
Using SEO to drive up the value of your business isn’t just beneficial for your profits and revenues, but clients will also be able to assess how trustworthy and credible your business is. Savvy clients will always research and look at how stable your business is and the value it provides for them.
The stability of your business is a guarantee for your clients, as well. If they are investing thousands a month for the value you offer, it’s only fair they have a guarantee of how stable your business is. Ultimately, this makes client acquisition much easier.
Conclusion
A high-ranking website not only increases the value of your business, but also its appeal, durability, and stability. It’s easy to think of SEO as just a means of acquiring clients, but it’s much more than that; it’s about making your business the best it can be. Obviously, you need to nail the other cornerstones like your systems, teams, PR, etc., but whether you want to sell your business or grow it to new heights, SEO is the way to do it.
Last Updated on May 27, 2025
