Ever since the dawn of E-commerce, the focus has been on growth, almost at all costs. Brands have developed huge profits by encouraging a consume-consume-consume mentality. But at what cost to society and the environment? Retail has a problem, and meaningful, tangible sustainability has to be part of the solution.
Zoe Rowswell started working in E-commerce at the very start, helping brands like Topshop and Disney establish online stores. Over the years, Zoe has worked with many household names, including Urban Outfitters and Jimmy Choo.
This deep insight into the retail industry and growing dissatisfaction with how big brands managed their sustainability responsibilities inspired Zoe to launch Tern.
Tern is a Shopify app that enables retailers of any size to set up buy-back and trade-in systems that are brilliant for customer acquisition and retention. In this episode of the untitled SEO podcast, we talk about sustainability, disruption and facilitating tangible, positive change in the world.