Also known as spiders or bots
Search engine crawlers (also known as spiders, bots, and robots) are automated programs that crawl around websites searching for data to index it into a search engine.
They ‘travel’ via links on pages they find, following them to other websites and content found amongst the connected network of sites. In other words, these wee beasties go from web page to page by clicking on links and creating an overall map of the internet.
When it comes to SEO (Search Engine Optimization), this is especially important because crawlers determine how well your website ranks in search results when someone types keywords related to what you provide into a search engine such as Google or Bing.
How you configure your site can entice more ‘spiders’ onto your website so your webpage can be indexed & ranked higher in a SERP (search engine result page).
This involves choosing good keywords/phrases that best describe the type of service you offer; writing content relevant to those terms; keeping an effective internal link structure; making sure there isn’t any duplicate or thin content across numerous sites associated with yours; and avoiding using hidden text or cloaking methods which tricks individuals but not crawlers. The idea is optimisation that makes sense both for humans and spiders alike!
In conclusion, understanding how search engines view & assess information is vital if you want people to easily find what they’re looking for online – so pay attention those wee beasties!

Why are Search Engine Crawlers important to SEO?
Search Engine Crawlers are like the spies of the online world. They quietly and diligently collect data about web pages and then relay that information back to search engines. This is incredibly important for SEO because this is how search engines decide which pages are relevant when someone enters a query in their search bar.
Without Crawlers, there would be no way for search engine algorithms to determine if a webpage had the content necessary to be considered authoritative on a topic. By regularly crawling various websites, crawlers help keep up with all new content added so that it can eventually become indexed into popular results for that particular query. Essentially, it’s like giving a tour guide access to your website – they will come across valuable material worth telling others about!
Without Search Engine crawlers, there would be less accurate search engine rankings – meaning fewer people visiting relevant sites due lack of visibility! As such – Search Engine crawlers play an integral role in keeping SEO efforts alive and helping content creators reach target audiences faster than ever before!
Search Engine Crawlers – explain them to me like I’m five years old, please!
There are programs that go onto websites and look for data. They follow the links to other websites. This helps people find things on the internet when they use a search engine like Google or Bing. These programs are called Search Engine Crawlers.