• Skip to primary navigation
  • Skip to main content
Yeseo SEO agency header logo

yeseo

SEO with added YES

  • SEO Services
  • Copywriting Services
  • Blog
  • Podcast
  • About
  • Contact us
Home » SEO Glossary » SERPs

SERPs

Also known as SERP

SERPs is an acronym meaning ‘search engine results pages’. From a copywriting and grammar pedant’s perspective, it’s annoying that the ‘s’ gets included in the acronym, but here we are.

If your website is beloved by Google and other search engine crawlers, you will appear high up in SERPs, and therefore you will be considered to be ranking highly.

If your website is a bit of a stinker and is loved by nobody, then you will not rank well. Therefore you will be low in the SERPs.

When talking about SERPs in the context of conversations around SEO then, we are usually focussing on the organic results part of search engine results pages. But SERPs contain results (and therefore links to websites) not influenced by SEO. One example is paid adverts in the form of Google Ads.

serp or serps

Why is SERP important to SEO?

Reporting on rankings, or SERPs placements is considered to be an important part of SEO reporting. But in reality, simply ranking highly is not a reliable measure of how well a website is performing.

Google shows slightly different results to everyone, based on location, search history and a whole load of other influencing factors. This is why we use rank tracking software like Semrush, which works out an indicator of rankings based on results averaging.

If you regularly visit your own website by searching for it then Google will make a note of this, and you’ll likely see your website rise up the rankings. Google knows you’re looking for it, so they’re just trying to be helpful. But if someone else searches for your website, they will likely see it far lower in SERPs, especially if they have never searched for it before.

You might rank highly for a search term that nobody is searching for, but you should aim to rank for a keyword that is popular and has good ‘search intent’. This is why keyword research is so important.

Father Ted Cows GIFfrom Father Ted GIFs

SERP – explain it to me like I’m five years old, please!

SERP stands for Search Engine Results Page. This page comes up when you type something into a search engine and results appear.

yeseo

Copyright © 2023

Yeseo Ipswich Office - 7 Bailey Close, Ipswich, Suffolk, IP2 0UD, United Kingdom

Yeseo is a trading name of Andrew Laws Associates Ltd

Company number - 8602332

We offset our carbon footprint via Ecologi

  • Home
  • SEO Glossary
  • Subscribe
  • ESG
  • Blog
  • Privacy Policy
  • Terms
  • Location
  • Contact us
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
Cookie SettingsAccept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-advertisement1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
CookieLawInfoConsent1 yearRecords the default button state of the corresponding category & the status of CCPA. It works only in coordination with the primary cookie.
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
CookieDurationDescription
_ga2 yearsThe _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_ga_EDH9CEGGWY2 yearsThis cookie is installed by Google Analytics.
_gat_UA-221809510-11 minuteA variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to.
_gid1 dayInstalled by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
CookieDurationDescription
MUID1 year 24 daysBing sets this cookie to recognize unique web browsers visiting Microsoft sites. This cookie is used for advertising, site analytics, and other operations.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
CookieDurationDescription
_clck1 yearNo description
_clsk1 dayNo description
CLID1 yearNo description
SMsessionNo description available.
SAVE & ACCEPT
Powered by CookieYes Logo