Very few SEO companies show SEO pricing on their websites. So why is that? This page will explain why the world of SEO costs can sometimes be difficult to navigate. We’ll also give you an idea of prices for our SEO services.
But why is the cost of SEO services so variable? Every business has different challenges and opportunities, and therefore, every website and SEO project will require a different approach.
There are many factors affecting SEO pricing that are outside of either your control or ours. The level of competition in your marketplace is a good example of just one variable challenge. Therefore, there can’t be a standard model for SEO agency pricing.
How much does SEO cost in the UK?
Before we dive into the good stuff, we need to clarify that the conversation around SEO rates on this page is for the UK market. SEO fees are very different in other parts of the world, most notably the USA, where fees tend to be much spicier.
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This page aims to provide prices that are closer than ‘ballpark’, but it’s crucial to note that SEO services pricing is variable, to put it mildly.
You can use this page to get a feel for the fees associated with our monthly SEO services, and our other types of SEO packages, but to give you an accurate price, we’ll need to speak to you.
Every proposal follows an initial exploration and feasibility study. We want to ensure that all Yeseo clients get a fantastic ROI on their investment with us.
Cliché dictates that it’s impossible to prescribe without a diagnosis. There’s only so much foresight we can roll into SEO plans at the start of any project. Sometimes, monthly SEO package prices go down in cost, and on rare occasions, fees can rise. But it’s all negotiable, and we are as allergic as you are to unpleasant billing surprises.
What variables affect what you can expect to pay?
Something that business owners and marketing professionals may not know is the number of variables that affect the amount you can expect to pay for Search Engine Optimisation. In the boxes below we have laid out just a handful of the factors that can either raise, or lower, the cost of executing great SEO strategies.
None of the variables below are problems, they are just factors that need to be considered.
Variables that increase SEO costs
Variables that reduce SEO costs
SEO project options
Most of our clients have worked with us for many years. In our experience and theirs, working on an ongoing basis is the best way to take advantage of new ranking opportunities as they emerge. We want to keep you ahead of competitors, and ahead of the curve.
But Yeseo is about more than monthly retainers. As an aside, we don’t like the word ‘retainer’ as it stinks of inactivity. We are proactive, tenacious and driven to increase your dominance on search engine results pages.
Monthly SEO campaigns
This is by far the most popular option with our clients. SEO works best as a collaboration between us and you. This is best developed by an ongoing relationship. The better we get to know you and your strengths, the more effectively we can amplify your excellence online.
Some of our clients only need to catch up with us a few times a year. These clients book themselves in for sessions with our SEO consultants when new challenges arises, or to benchmark their progress. The cost of these ad-hoc consultancy sessions is typically £250.
We assist some of our clients with one-off projects. These projects are often to solve a specific challenge that has arisen, or to assist with one-off projects like website migrations.
We offer coaching to a small handful of clients. A typical coaching client will be a marketing director or business owner who manages an internal team, or who manages SEO by themselves. Coaching provides great insight and support. Coaching fees start at around £500 a month.
Cost of SEO Services
The list of tasks below is far from exhaustive. Our system of excellence for SEO strives to leave no stone unturned, but sometimes when we dig really deep into websites, we find some issues that require more attention than we could have guessed.
Experience shows us that the big opportunities can take a while to uncover – SEO is complex, and finding opportunities depends on what competitors are up to and many other factors.
NOTE: The prices in the ‘one-off project’ column do not apply to clients on a monthly package. Our retained clients receive whatever mix of tasks is required according to current needs.
|Task or project||Frequency||One-off project cost|
|Initial internal launch briefing||Big push at project start then monitoring and revising|
|Keyword research||Big push at project start then monitoring and revising||£1,500|
|On-site audit||Big push at project start then monitoring and revising||£1,500|
|On-site technical fixes and optimisations||Big push at project start then monitoring and revising||Variable|
|Off-site audit||Big push at project start then monitoring and revising||£1,250|
|Full audit||One-off project||£2,500|
|Article and page writing||Variable||Variable|
|Content review||One-off project||£1,750|
|Content review (ongoing)||Monthly||Variable|
|Content strategy creation||Big push at project start then monitoring and revising||£1,750|
|Backlink audit||Big push at project start then monitoring and revising||£870|
|Toxic backlink disavow||Usually one-off, but sometimes repeated||£750|
|Hosting environment optimisations||Usually one-off, but sometimes repeated||£450|
|Site speed assesment and fixes||Usually one-off, but sometimes repeated||£600|
|Google Search Console setup||One-off project||£250|
|Google Search Console monitoring and fixes||Monthly||Variable|
|SSL setup testing||One-off project||£170|
|Tracking of target keywords||Monthly for retained clients|
|Organic rankings report||Monthly for retained clients, one-off for project work||£220|
|Internal link building||Big push at project start then monitoring and revising||Variable|
|Competitor research||Big push at project start then monitoring and revising||£850|
|Website migration||One-off project||£1,500|
|Local citation building||Usually one-off, but sometimes repeated||£750|
|Local citation management||Monthly||£375|
|Google Review nurturing||Usually one-off, but sometimes monthly||£100|
|Review funnel creation and management||Monthly||£270|
|DNS management||One-off project||Variable|
A note on exclusivity
We work with our clients on an exclusive basis. We refuse to work with two companies that offer the same products or services. This hugely restricts opportunities, and this is an influential factor on pricing. We regularly turn down profitable work because we believe it would be an unethical conflict of interest.
Costs of other Digital Marketing services
We are 100% an SEO agency, but our vast experience frequently reminds us that SEO is not the only fruit. We collaborate with associates who have the right tools and equipment for the job at hand. We will manage associates so they are acting under the culture and project management excellence of Yeseo. We have been building relationships with our peers for 25 years, and we are proud of our network of excellence.
|Task or project||Frequency||One-off project cost|
|UX (user experience) analysis||Usually one-off, but sometimes repeated||£2,000|
|UX fixes||Usually one-off, but sometimes repeated||Variable|
|Google Analytics custom reports||Usually one-off, but sometimes repeated||£1,500|
|Google Ads Management||Monthly||Variable|
|Facebook Ads Management||Monthly||Variable|
|Other PPC Ads||Monthly||Variable|
|Social Media Marketing||Variable||Variable|
|Branding creation and/or consultancy||Variable||Variable|
|Email campaign management||Monthly||Variable|
|Public Relations (PR)||Monthly||Variable|
|Amazon FBA Support||Monthly||Variable|
The boring but honest answer is ‘it depends’. Is your website already performing well and you’re looking for an extra push, or is your site brand new in a highly competitive market? We’ve given some indicative costs for many scenarios on this page.
In the UK SEO costs less than in some countries, but it also costs more than in some other countries. There are many factors at play here, most notably the cost of employing the very best SEO folk.
SEO can cost whatever you budget for SEO. Ask yourself a simple question – how fast do you want to see progress and what ROI are you looking for?
Speaking as an SEO Agency we recommend you spend as much as you can reasonably afford, based on your strategic growth targets. Don’t lose a fortune by trying to save a penny!
Nonsense, that’s what they are. You can pay as little as £100 a month and as much as £100,000 a month. What is appropriate for your budget and your goals?
Complexity, opportunity, negative issues, market knowledge and competition. All of which can relate much more to the SEO client than the SEO Services provider!