Content is king. We’ve known it for years. High-quality, SEO-optimised, human-first articles are to SEO what rocket fuel is to NASA.
But there’s a problem. Time.
Our copywriting services solve the age-old problem of having no time to write.
How is our copywriting service different?
Let’s look at a common scenario in SEO: you have your keyword research in hand, and you have a rough schedule for which articles will be written and when they should be published.
Then nothing happens. At all. Sound familiar?
How about this one: you have your SEO research in hand, and you know the topics you need articles and blog posts for, so you hire a copywriter. Your copywriter delivers beautifully crafted articles, good enough to make Shakespeare weep. The quality of content makes your heart beat faster, but how do you know if the article will work from an SEO perspective?
The words on your website will not work their magic if they are not written for your target audience. Good content is not written solely for search engines. Google search engine crawlers won’t buy your products or hire you for your services. Humans will.
So how can you commission a content strategy that will motivate your audience AND give the Google crawlers a tingly feeling in their spidery legs? This is where we step in.
Excellent writing for clients who excel!
Here at Yeseo, we’ve been working deep in the SEO mines for many years. At least one of us started working with SEO before Google was a thing. In that time, we’ve developed a system to ensure that every article we create punches hard from an SEO angle and a human angle.
We’re not about to trouble you with all the details, but here’s a rough look at how the magic happens:
Part A – Preparation & assembling the ingredients
- Keyword research
- Content strategy
If you have already commissioned keyword research and have a content strategy or schedule for your web content, that’s great. If your data meets our standards, we can move on to part B.
If you haven’t yet done any keyword research, or you don’t have a content strategy, then we can do the research and create your strategy for you. We have a lot of experience in this department of SEO, and as modest as it may sound, we are very good at it.
Part B – Content creation magic
At the start of every month, we confirm which articles we will be writing for you
The nod of approval
You agree on the articles, and we get to work
The cogs start moving
Our SEO team prepare an internal briefing document to ensure our writers can write an article that will perform as potently as possible from an SEO perspective (without ruining the article)
The magic, part 1
Our writers do their research and write draft articles
Yeseo internal check 01
Our editors approve the articles
Yeseo internal check 02
Our proofreaders approve the articles
Yeseo internal check 03
We check the article meets our internal SEO brief
Delivery & Approval
We present the articles to you for your approval, with stock images and a meta description
Pending any edits you suggest, we will hand over the articles and start work on next month’s articles
We publish the articles on your website
Out of all the steps above, you only have to get involved in two!
You might have noticed that in the above list, the only parts that require any of your time are parts two and eight. We have designed our website copywriting services to be as simple as possible for our clients.
We’ll handle as much of the content creation process as possible. We might need to contact you to clarify the occasional idea, but we have even given a lot of thought to ensuring our copywriting services take up very little of your time.
You can concentrate on doing what you do best: taking care of your products or services. We’ll do our bit to entice your potential customer or client.
We understand the power of content marketing, and we want to help you make your web pages, landing pages and blog posts fantastic tools for growing your business.
You know your business. We know SEO, and we know content. Let’s talk.
Call us on 01473 852075, or say hello via this conveniently placed form: