Meta Descriptions are an essential part of SEO. They can motivate or repel potential visitors to your website. When your site appears in search engine results, you need to ensure the meta description shown for your site is more appealing than the meta descriptions your competitors have written.
So how do you write compelling, exciting and motivating meta descriptions? In this episode of the untitled SEO podcast, we talk to advert copywriter Lewis Folkard.
Lewis breaks down what it takes to write an effective advert and how pertinent ad-writing theory is to writing perfect meta descriptions.
We heartily recommend you visit Lewis’s website and sign up for his brilliant email newsletter. In his newsletter, Lewis breaks apart classic adverts to show how they work and which elements are worth considering when marketing your own company.