In this enlightening episode, we dive into gamification with the renowned expert, designer, and author Betty Adamou. Discover how gamification is revolutionizing market research, marketing strategies, and customer engagement through innovative approaches and technologies.
Betty Adamou is a pioneer in gamification, having introduced the concept of Research Games. Her work focuses on making data collection more engaging and improving the quality of insights gathered through market research.
Highlights of the Episode:
- Journey into Gamification: Betty shares her personal and professional journey that led her to gamify research and data collection, creating a new paradigm.
- The Concept of Research Games: An in-depth look at how Betty’s invention transforms the market research landscape by making it more engaging and fun for participants.
- Solving Engagement Problems: Discussion on the challenges of traditional survey methods and how gamification provides solutions to increase response rates and data quality.
- Applications in Marketing and Advertising: Insights into how gamification is utilised beyond research, especially in creating compelling marketing and advertising strategies that captivate audiences.
- Future of Gamification: Betty offers her predictions on the future developments in gamification, emphasizing its growing importance in various sectors.
- Betty Adamou’s book on gamification
- Research through Gaming website for more insights into gamification in market research
Connect with Betty Adamou:
This episode not only sheds light on the power of gamification in research and marketing but also inspires listeners to think creatively about engaging their audiences. Betty Adamou’s pioneering work exemplifies how gamification can lead to more meaningful interactions and valuable data collection.