AI SEO tools. Right now that’s out of the way. Straight off the bat if you’re using AI to write a lot of articles and just letting it all run automated it’s probably not worth your time.
If you’re using AI SEO – whoops- it’s a bit slippery here – tools to assess large amounts of data or help with your keyword clustering or stuff like that then yes quite an exciting time for AI SEO tools.
But I was in conversation with SEO adventurer Dan Callis a couple of days ago and he said something really pertinent about well about AI as a whole.
At the moment AI is just being used to speed up and automate things that humans are already doing. I think SEO AI tools are only going to get good when they start coming up with tasks that we don’t currently know about and haven’t imagined. There you go.