Video strategy for people who are tired of posting and praying
Most video strategy is “post and pray”. Make a lot of content, put it out there, hope some of it sticks. That is a lot of work, and it can be quite heartbreaking for everyone involved when nobody watches the videos.
Here is the thing: the reason people are not watching your videos is not the lighting. It is not your charisma or the quality of your camera. The problem is that you are creating content in a vacuum, building a supply for a demand that does not exist, or one based purely on a gut feeling.
I fix that with data.
Appetite-Based Engineering
I have spent my working life, from the late nineties onwards, looking for one thing on the internet: appetite. What do people actually want, and how do you package it so they find you? That is what SEO is underneath the jargon, and it applies to video just as well as it applies to websites.
So before you make another video, we find out what your audience is already hungry for. We sit down together, virtually or with a coffee, and do the heavy lifting in one session:
- The demand audit. I dig into the search data for your specific niche and find the high-appetite topics: the places where people are actively searching and nobody is providing a brilliant answer.
- The logical filter. We do not just pick popular topics. We pick the ones that fit your business, build your authority, and make the right people want to work with you.
- The engineering roadmap. You walk away with a crystal-clear spreadsheet: a curated list of video ideas, the data that proves why each one will work, and the search-intent hooks that grab attention in the first few seconds. I include suggested opening hooks for each video.
You are not paying for a spreadsheet. You are paying for the near-certainty that your next twenty videos have a head start before you ever turn the camera on.
The investment: £399
One session, one concrete deliverable, no ongoing commitment. For £399, you get everything I have learned about search appetite since the late nineties, focused entirely on your business.
I only run a few of these sessions each month, so I can dive deep into your specific data rather than skimming. And I only work with clients who I know I can give a solid ROI to. If your niche does not have the search appetite to justify the fee, I will tell you before you spend a penny.
Want to know if your niche has the appetite?
Get in touch and ask. Worst case, you find out video is not your channel, for free.
