You’ve known us for several years now as Andrew Laws Associates Ltd, and hopefully that’s been synonymous with great SEO. Well, that was then, and this is Yeseo.
So why have we rebranded and changed our name? And does it mean you’ll be getting a different level of service now from Yeseo? You can find out here.
If It Ain’t Broke — You Can Still Fix It
Whatever the old saying might suggest, it doesn’t have to be broken before you fix it. Andrew Laws Associates certainly wasn’t broken, but we did feel the image coming over wasn’t quite what we wanted.
You see, it sounds a bit corporate, doesn’t it? In fact, due to my surname, we’ve even once or twice been mistaken for a solicitors firm. That’s absolutely not the way we wanted people to picture the fun, people-centred SEO provider that is Yeseo.
There was another problem — one of those you don’t even think of when you’re in the planning stage. It wasn’t till a customer pointed it out that I realised we were appearing in truncated form on bank statements as “Andrew Laws Ass”.
Oops.
So How Have We Fixed It?
So now we’re Yeseo — the SEO agency with added Yes. Perhaps you don’t think of SEO as a fun activity. It’s just a load of boring geeks fiddling around with obscure details behind the scenes, yes?
Well, yes, we are geeks, I suppose, but not the boring kind. And yes, we do fiddle around with obscure details behind your website, but those are just the tools we use. At Yeseo, we see SEO as being all about people. How you come over to your audience as people. How the people who make up your audience see you. How our people relate to your people.
Because we’re people first and geeks second. That’s why the new Yeseo website has people all over it. OK, they’re not exactly accurate likenesses of the people you’ll be working with, because we’re not really cartoons. At least, I don’t think any of us are. But, from the friendly getting-to-know-you to designing a unique SEO journey for you, the Yeseo experience is completely personal.
Has the SEO We Provide Changed?
The good news is — not at all, apart from our constant desire to improve. Our rebranding isn’t about a change of direction, but about aligning our image with how we’ve always gone about supplying our services.
We start off by thoroughly getting to know you and your business and identifying what you really need from SEO. We’re keenly aware that what you need won’t necessarily be what any other business does — not even a very similar business.
Needless to say, our ultimate aim is to get you the best possible ROI, but we do that in a friendly, accessible way, with no hand-waving or technical gobbledygook. SEO is essentially a combination of expertise and hard work, and we specialise in both at Yeseo.
Do you want to know more about the Yeseo experience? Drop us a line and find out about becoming part of the Yeseo family. And you don’t even have to become a cartoon character.
Last Updated on March 7, 2023
