It’s that simple, but confusingly, we also call strings of words (phrases) keywords. We used to differentiate between key phrases and keywords, now we just call them all keywords.
So what is SEO keywords? It’s the stuff that people search for, and picking the right keywords is what helps get more visitors to your website, make you more money and reach your business goals.
So what is SEO keywords? It’s the things people search for. That is the simple part, and if you’re new to SEO, your journey of discovery will start with keywords.